Softarex at the Web Summit 2018

This November companies and startups all over the world have been heading to the main IT event of the year – Web Summit, which was held in Lisbon. It’s a crucial meeting place for the world’s innovative technology companies, startups and those who interested in how these innovations can transform their businesses and lives. Softarex couldn’t miss that opportunity to proudly present its products: FINMATEX and WAITO.

Game changers

FINMATEX

FINMATEX is a fintech platform with a chatbot that meets the needs of individuals in the field of personal finance and investment. Сhatbot helps users to choose bank products for subscribers, gives information about banks, the nearest branches, shares, news, financial conditions. But it’s not only a consulting platform for personal finance. FINMATEX is a wide range of financial information on the value of shares and stock indexes, the parameters of banking products, the main financial news, and feature articles.

With the help of FINMATEX businesses can now engage their audience in real time. It also can redirect users to managers or websites if they still have any questions.

Web Summit helped us to gather valuable feedback and check the responsiveness of the product. It also broadened our vision on the future of the platform. Our team will expand the number of banks from 50 up to 100 and platform features. Insurance and credit bases are on their way to be added too.
There are now four investment funds and the worldwide bank who are ready to work with us.

“It’s been a really beneficial experience. The feedback we’ve received from users and competitors gave us new directions for further growth.” – Kate Malitskaya, Head of Marketing.

WAITO

Nowadays up to 100 million passengers can visit a single airport per year. Every place can offer them a big range of entertainments: shops, cafes, art galleries, live concerts, ice rinks, casinos, pools and far more. But how make passengers use offerings and see companies promotions instead of just waiting for a flight? The answer is to connect them with the people of the same interests. How? WAITO – the first app of its kind for connecting people in airports!

With the help of WAITO companies and airports can share all their promotions with users throughout the app to catch their attention and increase dwell time. Passengers can find people alike and book tickets together, which help airlines increase positive travel experience. People of business can find new partners and make deals. There are hundreds of ways for WAITO to help businesses become even better!

Web Summit served a good place for WAITO to show itself to the market. Portuguese magazine Magg added the app to the “Four amazing ideas that will change our lives in the future” list. Even such giant as IBM couldn’t pass by and suggested a cooperation. Also, there are several air companies who are willing to implement WAITO already.
“The Summit helped us to validate the app and receive very constructive reviews – people have been waiting for such app for a long time. Now we really have something to propose.” – Ruslan Matuzov, VP Business Development.

Level completed

This year Web Summit gave Softarex a wide range of valuable and productive feedback, business offerings and of course good photos and memories. Every day we work hard to create solutions which will improve businesses and lives. Stay tuned to be the first who will see it.