Hi-tech online platform for the restaurant business

Business need

Running a successful restaurant business is easier said than done. Competition is the highest, and it already looks not only as a “race for food”, but also as a competition for the introduction of technological novelties.

To manage the crowd that meets together in restaurants, conferences or hotels lobbies, takes a lot of time and human efforts. So why not to develop the system that would take all of it under control, as well as reserve and book tables, order food and improve customer experience?

What is more, there was an idea of creating a widget that would allow booking tables on the restaurant’s website, even if the restaurant is already closed. This would prevent the loss of potential customers, and hence profits.


Softarex Technologies, Inc. has developed the entire multi-component online platform system that helps to manage the line, book the table or to order the food.

For our solution we’ve implemented the following features:

  • Facebook bot builder – it enables to integrate a remote wait line solution directly into the Facebook Business page. Facebook chatbot is already used by 1 billion people. And as soon as restaurants start using it, this bot will significantly increase the number of their users.
  • Virtual assistant Alexa – from now on you can order your food, book a table or line up just with your voice. All you need is this smart device at hand.
  • SMS bot – all you need is to send an SMS to the particular number and get a reply with your reservation or with your order payment link.
  • One of the features of the solution, apart from everything mentioned above, is a voice answering machine. Calling the number and contacting the bot, you can make a food order, line up, or book a table in your favorite restaurant. The answering machine will not only accept your order but also send an SMS with a confirmation or a link to pay for the order.
  • And what definitely differentiates us from competitors is the developing mobile application, which is able to work offline. This is certainly useful functionality, given the periodic lack of Internet in restaurants.


Our customer is the US company, whose main competencies include information technology services, testing and evaluation, program management and acquisition support.


  • The main goal was to develop a solution that would create an improved client interface and provide excellent service.
  • Moreover, the idea was to create and implement a chatbot that, thanks to constant self-training, could replace the support department.
  • In turn, it should reduce costs from restaurants’ side.
  • The important task was to develop such a reservation widget, that would give a customer access to restaurant reservation system 24/7.

Value Delivered

What was achieved:

  • now with the custom restaurant chatbot it became way easier to increase the customer base and to raise the profit. Chatbots can keep the customers up-to-date 24/7 and provide them with the best services;
  • the implemented chatbot allows to attract and engage users easier and has plenty of pros:
    • the bot is constantly evolving via customer interaction, which results in effective engagement
    • chatbot is more efficient and less expensive in dealing with customers than a human
    • it allows customers to order in advance
  • diners can easily share info about the restaurant with their friends via social networks;
  • and finally no more overcrowding in the lobby.


Project Results

The functionality that we have developed and implemented:

  • Online ordering – it allows customers to access menus, make an order with delivery or takeout options. Online ordering function can be used with the restaurants website, Facebook Business Page, Facebook Messenger, SMS bot, voice answering machine, and even Amazon Alexa;
  • Dining bot – customers can see key info, get in a wait line, reserve a table, view menus and order food – all in Facebook Messenger;
  • Reservation management – gives the opportunity to capture visitors of the website without the need for a third-party app, even when the restaurant is closed;
  • “Wait-in-line” management – the developed system collects guest behavior, analyzes it, and then creates a list of action items for managers to tackle or assign to staff members;
  • Table and server management – now the restaurant staff can devote more time to visitors, as he already knows where to seat the guests, thanks to the automatic server rotation functions;
  • Facebook integration – the developed widget enables to integrate a remote wait line solution directly into the Facebook Business page;
  • Location updates – that enables hostess to be proactive with customer service and table management due to the guests location;
  • Loyalty program – get points for your visits, orders and food delivery, and spend them on the following restaurant visits;
  • SMS campaigns – the ability to easily customize mailings to customers, using a variety of filters;
  • Social media incentive tool – keep your customers up-to-date with discounts or offerings, while simultaneously sharing your posts on social networks (Twitter, Facebook);
  • POS integrations – increase kitchen efficiency and better intelligence into data and analytics, market your business and encourage repeat visits.

What our customers say

Anicia Gau
VP Business Development

I’ve bеen working with Softarex for more than six years and three things were the cornerstones of our cooperation: quality, communication, and accessibility. These guys have always clearly understood all the functional specs I needed and gave me the best translation into the tech specs. All the databases were structured into the utmost flexibility – you can leave all the hardcoded stuff to the ancient times. Definitely 5 stars!

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Daan Hommes, MD, PhD
CEO at DEAR Health, Inc.

We hired Softarex Technologies, Inc. for a large, complex development project. They did an excellent job. The project was done on time and on budget. We continue to work them on new projects.

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Kevin Woodward
ReadyTech Corporation President

For all the time of working with Softarex Technologies, the difference between customer-contractor relations and partnership relations has become clear. That is exactly how this company builds the working process - you both (the company and its client) becomes partners. And it is not only to sign a contract, but it is also about negotiations, discussions, compromises, constant communication and joint decision making. Softarex will deliver its client a turn-key solution that exceeds all the expectations, all on time and within the budget. And after that, they will provide with a superior customer care that will maintain the relationships for years. Noventic provides devices and systems for the consumption-based collection and billing of water and heat and serves customers worldwide. Since 2010, various solutions in preparation of the internet of things (IoT) have been developed. For us, Softarex Technologies, Inc. has developed housing and public utilities solution - the future for energy suppliers. With the new system meter, readouts can be carried out at any time and fulfill upcoming regulations. The supplier can give transparency and thereby obtain trust from tenants and housing industries in the service. The team we’ve worked with earns praise for their timeliness, collaborative approach, and technical expertise. Their transparent clarifications minimize confusion and ensure clean high-quality deliverables.

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Thomas Ahlborn
Head of corporate marketing

We’ve been working with Softarex Technologies, Inc. team for over two years. These guys have brought us from the Stone Age to the Digital Age. Their team has developed the state-of-the-art billing and information management software for SYBE as well as web-based Clinic Management Software for SYBE's clients. Both solutions are at the cutting edge, meeting all the requirements and standards: ANSI 835, 837; Meaningful Use; HIPAA, HL 7 and ODBS compliant; ICD 10 Diagnostics, CPT/HCPCS, NDC numbers; CMS-1500 claims, etc.

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Steven Garrett
President of SYBE Medical Management

What I found extremely interesting in Softarex Technologies, Inc. it is the possibilities to use a wide range of technologies and each time get the same quality and time-requirement! I strongly suggest cooperating with Softarex Technologies!

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Carmine Mattera
IT Director at Artensys S.r.l.

Softarex Technologies, Inc. delivers “what” they promise, “when” they say they are going to complete a job and that is a great thing. Most business people “over promise” to get your money, and then they “under perform”. I appreciate your great work and professionalism. You have earned my trust! Keep doing what you are doing and you will build your business with great success.

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Marc R. Bakerman
President and Founder of The Child I.D. Program, Inc.

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Or contact our Sales Team directly at +1 703 584 43 99 (US)

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